COMPANY NAME
Thrasio
PROJECT NAME
Paid Social
ROLE
Editor
DATE
2021-2022
I created animated, motion-graphic, and user-generated content (UGC) video ads for over 100 Amazon focused brands. Partnering with marketing, I executed data-driven A/B testing on video hooks, visual pacing, and formatting to directly optimize click-through rates (CTR) and ad engagement across mobile and desktop. Additionally, I established the department’s foundational video editing workflow, standardizing footage import, transcription, and categorization to streamline collaboration across the entire production pipeline.